Multipack Concept
The goal of this project was to create a multipack (pack of multiple marketing products or materials) to promote a campaign for an existing company. I chose the Trust for Public Land. I designed this set of three promotional products so that proceeds from every purchase could be used in TPL's efforts to restore and preserve the Chattahoochee Riverlands - hence the theme of water that is expressed throughout this project.
Research
Selected Organization: Trust for Public Land
Purpose: To create parks and schoolyards, protect public nature areas, and preserve community forests and cultural sites.
Mission: TPL is committed to the protection and creation of natural lands that get people outside. This includes protecting parks, schoolyards, trails, forests, open space, and other public lands. TPL strives to make these areas accessible for all and takes targeted initiatives to protect lands and ecosystems that are in danger.
Project Goal: Create a multipack, or package of multiple promotional products, to support TPL's upcoming project to protect and transform the Chattahoochee RiverLands in Georgia. This project will protect thousands of acres of land and water and allow people to enjoy the natural scenery.
Multipack includes a reusable water bottle, t-shirt, and package of plastic-free, 3-in-1 shower pods.
Design Process
Initial Sketches
Digital Drafts
Final Mockups
